For everyday life, special occasions, at home, at work or on the go - the useful beauty accessories by PARSA beauty will help you emphasize your natural beauty easily and conveniently. Our product range covers all areas of daily beauty care, styling and personal wellbeing.
Together with experts from various areas of beauty, our experienced PARSA team is constantly in search of new technologies to help you simplify your daily beauty routine. Combined with elegant designs and effortless application, your look will become "beautifully easy".
Who we are
PARSA beauty is a trademark of PARSA Haar- und Modeartikel GmbH, which was founded in1986 as an expert for hair and fashion accessories. Over the past 30 years, the company has become one of the leading suppliers of hair & beauty accessories in Europe. With a product range of more than 4,000 articles, over 70 million products sold annually and continuous presence in over 8,000 points of sale in 20 countries, PARSA is now the market leader in Central & Eastern Europe.
In December 2015, PARSA moved to its new headquarter in Sinsheim. With these new, state-of-the-art business premises, the employees enjoy working in a modern and creative atmosphere.
From the company´s headquarter and its 5 further subsidiaries, the highly qualified staff ensures creative and innovative product ranges, a professional distribution and a very high focus on quality.
Facts & Figures
PARSA at a glance
20 European Countries
More than 4.000
Hair & Styling
Hairbrushes, Combs, Hair accessories
Cosmetic brushes, Make-up sponges, Tweezers
Manicure & Pedicure
Nail files, Scissors, Nail clippers
Bath & Wellness
Bathroom Accessories, Bath Sponges, Massage Accessories
Jewellery & Accessories, Hair decoration
PARSA beauty in stores
Competence and customer focus at the POS
When it comes to product assortment, PARSA is offering highly attractive and well thought-through placement solutions for the Points of Sale. The professional product presentation guarantees high brand recognition and creates an inviting and emotional shopping experience for the consumers.
By using individual graphic symbols and icons on the product packaging PARSA ensures that the customer can easily differentiate between the product categories. This helps the consumer to effortlessly find exactly the product he is looking for – and other attractive products along with it.
Professional placement modules like e.g. the PARSA beauty box emphasize the drugstore expertise of the P.O.S. Product testing devices provide consumers the opportunity to touch & feel the products before buying them. In addition it enables us to present the assortment exactly where the consumer is looking for it – right next to decorative cosmetics.
Creative and appealing special editions and promotions around ensure an innovative product variety. This creates additional purchase impulses and underlines the high level of drugstore competence.
Corporate Social Responsibility
Our values and product safety
Quality assurance, sustainability and social responsibility are cornerstones for PARSA and the foundation for all of our activities.
The continuous fulfillment of quality and social standards ensures sustainability along the entire value chain. Numerous quality and safety seals and various certifications underline our competence with regards to socially and ecologically sustainable products.
With our own quality assurance office in Asia we ensure that all products meet the very strict technical standards and requirements of Germany and the EU. All of our products undergo an extensive quality control process at some of the world's leading test institutes and are tested to meet all EU requirements. Especially for this matter, PARSA has a certified quality management system which also integrates a systematic examination for valid REACH-risk substances.
As an active BSCI member, PARSA aims to assure the social standards in the producing countries. This especially includes the prevention of child labor as well as fair wages, social security and occupational safety for our workers.
With a full certification according to FSC standards, PARSA also sets very high ecological standards. This is e.g. accomplished by the fact that a high percentage of the processed lumbers come from sustainably managed forests.
PARSA Brand Quality
For all customers, that appreciate quality "made in Germany", PARSA offers various products made from German handicraft. The seal of approval “Solingen” stands for highest quality standards, functionality and durability in the area of pedicure & manicure items. The city of Solingen is the center of the German steel goods industry. The name is trademarked as a geographical indication for the world´s leading products in this sector.
Our products are developed, verified and constantly optimized by product developers in Germany to ensure that PARSA products are always innovative and up-to-date as well as leading in quality and technology.